Maintaining an accurate and up-to-date CRM is important for any business. However, the validation of contacts can be challenging, especially where platform-based vendors are concerned who have tardy data refresh systems and few CRM sync options. Here’s how you can effectively validate your CRM contacts and why it’s essential for your sales success.
Validating Emails is Enough? What About If the Person is Still at the Job, Their Title, Phone, Location?
While validating email addresses is a good start, it’s not enough. You need to ensure that the contact is still employed at the same company, holds the same title, and has the same phone number and location. Many platform-based vendors only offer periodic data refreshes, which means by the time you use what they’ve given you may no longer be relevant. This can lead to wasted efforts and missed opportunities.
You Need Quarterly Updated CRM Data So Your Sales Reps Don’t Waste Time
Outdated contact information can significantly hinder your sales team’s productivity. If your CRM data isn’t updated at least quarterly then your sales reps might spend valuable time reaching out to contacts who have changed jobs or locations or no longer hold their old positions. Regularly updating your company’s database will help ensure that there is always accurate information available for your sales team members to utilize in their communication outreach campaigns with prospects thereby leading to higher conversion rates.
Every Platform Vendor Charges You Additional Every Time You Download the Updated Contact
Another problem with platform-based vendors is that you pay additional charges every time you download up-to-date contact information. Most often these vendors charge extra on each data refresh making it expensive to maintain an updated CRM system in real-time space.The situation may be worse if a firm has large databases or needs frequent updates.
Conclusion
At SparkDBi we appreciate how important accurate and up-to-date contact information is. That’s why we offer thorough contact validation services. We check if they still work at the same company, their place of residence, organization name, and whether they have maintained the same email address and phone number. If not, our team updates your CRM with the contacts of his successor and tracks where he/she has moved. This ensures that your CRM always stays up-to-date, saving time and effort for your sales team and eventually leading to better results.
When you choose SparkDBi there are no risks associated with outdated data or increased expenses caused by platform-based vendors. Ensure accuracy and efficiency in your CRM through our tailored contact validation solutions.
